Although now no longer in operation, the Mazda Wildlife Fund had a legacy of supporting conservation and eco-education projects spanning more than two decades, and they wished to spread the word about their initiatives to a new audience on Facebook.


Brave designed and built a Facebook page for Mazda Wildlife and launched a photography competition as a way of growing an online community. The competition ran for over five years, and became a respected stalwart in the wildlife photography and game-ranger community. The page grew organically to over 7500 without a cent spent on media or advertising.

The result? Mazda Wildlife had a crowd-sourced photo-sharing website and Facebook page where users could create their own profiles and upload their pics to enter the monthly competition, communicate with other wildlife fans and learn more about Mazda Wildlife’s Funded projects as well as pertinent conservation news. Each month, admin staff created an album of finalists and announce dwinners by tagging the images in the back-end of the site.

An interactive map featured the location and information of all the Mazda Wildlife Funded projects throughout South Africa. Initially this was built as a competition entry mechanism, but was later adapted for users to tour the nationwide projects from their desktops or phones.