CNN Newssource
WordPress Site
Client
CNN Newsource
Tools
WordPress
Brief
Turner, the leading US broadcasting giant, approached Brave to rework and re-imagine their CNN Newsource website. To ensure that CNN Newsource (a multi-platform, far reaching news gathering service) had an updated digital presence and was ‘mobile first’, a full redesign was required, with emphasis on arresting visuals, and easy access to varied information.
Challenges & Solutions
The first challenge was one of geography and time-zones. All communication between Brave’s Johannesburg office and our US-based client had to be carefully managed to ensure nothing was lost in translation. Careful planning and comprehensive email streams resulted in minimal conference calls, and the site build took two months, running concurrently with a number of other projects.
Customised Product Grid
To improve lead generation (a vital mandate of the rebuild), we created a visually arresting customised product grid, with filtering.
This allows new and existing users an overview of all the CNN Newsource offerings, creating instant awareness of the variety and options of services available, and encouraging them to explore further.
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User-Flow
The extensive content was reorganised and shortened where needed to improve user-flow, and the contact forms were integrated for better lead generation.
The final design is simple, but striking, resulting in a simplified and elegant ‘mobile first’ site, that’s easy to navigate, with all important information easily accessible.
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Features
- Customised product grid with filtering
- Responsive on all devices
- Menu with smooth scrolling to content areas
- Integrated contact form and CRM capability
- Video carousel scrollers
- RSS feed integration from turner.com
- AWS hosting setup
- Full backend ‘drag-and-drop’ content editor with customised shortcodes and UI components, allowing client ease of use and uniform site-building functionality
