Jaguar Land Rover wanted a thrilling and engaging way to onboard and educate Land Rover dealers on the new Defender vehicle before its launch.
Brave was asked to design and develop an App, weighted towards user experience and interaction, that would fulfill a number of vital requirements...
The App needed to facilitate delivery of the micro-learning content to dealers to educate them about the new Land Rover Defender, use gamification to encourage dealers to consume information and participate in the event, and create a world-class experience, focusing on a South African view of the vehicle.
The app was also supposed to serve as a teaching tool during an in-person event, with real world tracking and interaction as core features. We had to pivot due to the pandemic to an all digital experience.
Custom-built PWA (Progressive Web Application) frontend and integration and extension of an existing platform.
By the time Brave was approached, time frames were tight, and the launch date of the Defender was fast approaching. To overcome the time factor, Brave worked closely with TPASA to provide a solution for extending the existing platform to handle the required functionality.
In addition, Brave built a custom frontend on top of the platform backbone, creating the PWA which could be used on participants' phones. This meant that we could deliver a solution that acted as a mobile application, but retained the rapid development and update time-frames of a website build.
User Flow & Interactive Wireframes
Designing With the Brand in Mind
Not only did gamification ensure effective education using engagement, it also fostered the strong sense of community that comes from working with a team, the satisfaction of overcoming challenges, and the chance to be the best.
The Defender Journey
Change in the Time of Corona Virus
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