Copyright © Brave Digital 2018

Light Up
the Dark


'Light up the dark' with a scrollable microsite...


Philips UK


Fleishman Hillard SA




Through our partnership with Fleishman Hillard SA, Philips Europe asked Brave to create a microsite with a strong narrative feel to illustrate and explain their ‘Light Up The Night’ campaign.

In Uppsala, Sweden, darkness falls early in winter. This means children have only a few hours of daylight each day to go out and play.

So, Philips launched an experiment using their innovative Connected LED-lighting, Philips CityTouch, to see if they could give a class from a local primary school more time to play outside.



To retain a narrative structure, we used a long-form design that would lead users through the story as they scrolled down the page.

Taking Philip’s strict CI and web guidelines into account, we designed and built an eye-catching and easy-to-use microsite which delivers a powerful impact.

The microsite includes placeholders for ‘future experiments’, Thinglink integration, and a ‘user generated content’ gallery that pulls in moderated #lightupthedark content from social media.


How can we innovate with you?

Brave Enquiry
Hi there!

Before we kick off, we would like to get
to know you a little better.

* these fields are required

Great thanks,

Please tell us about your project:

Worried about keeping your idea safe?

No problem! Check out our standard NDA here and then select agree below to sign the NDA.

No problem! Tell us more about your .

What are you hoping to achieve with it? What is its purpose?

We need some more info…

Can you tell us more about your project?

Ok that's great!

Typically our website projects range from R150k - R750k depending on the project complexity.

Ok that's great!

Typically our app projects range from R350k - R1.5m depending on the project complexity.

Ok that's great!

Typically our custom solution projects range from R350k+ depending on the scope of the project.

Not sure? Not to worry...

Don't worry, we'll discover what you're looking for in no time.

Let’s talk budget

What is your budget for this project?