Home Corp
E-commerce site
User Journey & Interactive Wireframes
Optimising the UX was essential, as the new site needed to be intuitive and effortless to use. We placed particular emphasis on improving conversion rates and minimising cart abandonment in order to increase sales as much as possible.
Creating a design system
Opening up the cramped, crowded design of the original site was essential, so stripping away the unnecessary was a good jumping off point. With a clean white slate, the designers could now hone in on the more arresting and aspirational elements of the brand, using font and touches of the CI colour to create a whole new online presence.
Old vs new
A side-by-side comparison is the perfect way to illustrate the benefits of the new build. Not only is our simplified design easier to navigate and search for users, it provides a clean bright backdrop against which the products can stand out.
Filterable product search by room, department, product type, or manual search
Faster loading speeds and optimised SEO means better engagement, and higher search results
User-friendly design and build means easy navigation and increased customer engagement
Products, specials and prices auto-update from cvs file, so site is always up-to-date in all three regions
Streamlined checkout process to mitigate cart abandonment as much as possible
Differing delivery options for each of the three regions to suit the parameters of each country
Multi-region site
The Home Corp site needed to be customised for the three different regions, SA, Botswana and Namibia, requiring different products, prices and delivery calculators to suit each one.
