Attorney
Client
Online legal assistance
Learning the Law 101
Brave held a number of intensive workshops with client to establish what we could offer users, and how. Leaning on the client's extensive experience as an attorney, we began to define and unpack each legal category, and unravel the user stages required for each.
Creating the Brand
As this was a startup, Brave was mandated to create the logo and CI design for the product. The aim? To create a professional, trustworthy brand that was also friendly and approachable. This strategy defined the colour choices, as well as a balanced mix of vector icons and photographic imagery.
Making Sense of the Legal System
The complexity of the world of litigation meant a steep learning curve for the Brave team. Not only did we need to understand the required legal matters, we had to figure out the best way to get the right info about each from the users. Hours were spent with client to hone down the questions until we had the leanest possible route for success.
From Idea to Internet
The site was built in React to load fast, be intuitive to navigate, and rate well on SEO. PayFast and HubSpot integration completed the cycle. When it came to the words, Brave penned all the copy, and provided extensive editorial assistance for the articles.
