Bidvest Bank approached Brave to come up with an exciting and interactive way to draw attention to their new flagship store in Sandton, and provide information about the new World Currency Card available within. As well as creating buzz around the store and new product, they wanted an automated way to capture data and signups for a competition to drive sales.
We created an interactive touch-screen that is rear-projected onto the window of Bidvest’s new storefront. The screen features a 3D globe of the world with touchable points that users can drag and manipulate to view the various supported travel destinations. By touching the shop window, passersby can access information about currencies, as well as travel tips and suggestions for each destination. They can also sign up to enter a competition and request to be contacted by a sales person. The system offers real-time datacapture, as well as a full analytics and tracking suite to measure R.O.I.