The MTN Giant Emoji
For MTN’s 2017 end-of-year party, client wanted an engaging activation to bring an interactive element to the event.
Enter, the Giant Emoji…
Brave was tasked to implement the Giant Emoji project developed by Jonas Jongejan & Stewart Smith as an Android experiment for the Google Creative Labs initiative. This was to serve as an activation installation, but, because of the timeframe and lack of hardware, we decided to convert the project to use the standard Openframeworks toolkit that would be able to export the project as a desktop app.
The functionality and technology behind the app is best described in this paragraph quoted from the original developers:
How we did it
The desktop version of this application was created by creating a basic Openframeworks MacOS app, and refactoring the code used in the android app to work with the default branch of Openframeworks, as apposed to the Android specific fork used for the android application.
Because the original application depended on the ofxAndroidMobileVision library that used the Google Mobile Vision API to detect eye blinks and other facial features, custom logic had to be written to replicate this functionality for the desktop app.
- Computer Vision (ofxCV)
- Facial Recognition and Tracking (ofxFacetracker2)
And if you’re in the mood for more, here’s a cool video from Google’s Jonas Jongejan showing the Giant Emoji in action: