The creators of Tysflo, a smart video platform network, needed a website that would introduce and showcase Selectcast, their game-changing new media ecosystem.
The site needed to embody quality and professionalism, but in a fresh way that would highlight the innovative and interactive nature of the platform.
Concept & Messaging
Brave began the conceptual process by establishing the tone, main focus and messaging angle.
We decided that direct, power-affirming verbiage would encourage Tysflo customers to own their brand’s media space by taking control of their media, so strong, bold statements, short sentences, and point-form layout rather than large chunks of text were essential.
It soon became clear that this concept would be the ideal way to showcase Tysflo's offering.
- Different user journeys for the two target markets: Brand Owners, and Media Owners, with relevant content served in a customised flow for each.
- Fast loading times and customised tags to boost SEO scores.
- Horizontal slider navigation gives the site a 'TV' feel to echo the video platform service.
- Optimised for SEO and lead conversion in both design and code.