BRIEF:

Next Biosciences, a leading biotech company that specialises in the cryogenic storage of human stem cells, approached Brave to upgrade their existing website to be in keeping with their new rebrand.

SOLUTION:

We designed and built a visually striking, responsive brochure site using WordPress that features separate areas for both customers and medical professionals.

PRICING CALCULATOR:

The site incorporates an extensive e-commerce system to enable users to choose options relating to products they would like to purchase, and receive real-time feedback in our custom built Pricing Calculator.

This complex system allows users to choose between various payment options, Discovery Health member discounts, multiple birth discounts and sibling discounts, and makes it easy for client to manage payments received, amounts owing, promotional codes and client opted payment plans.

Extensive registration forms are required for cryogenic storage of biological material. However, we streamlined this into a step-by-step process to enable ease of registration and information capture that leads to the checkout (integrated with PayPal and Pay Gate for easy payments).

GOING FORWARD:

The second phase (currently in progress) will incorporate an extensive user dashboard where customers can manage and edit their accounts and track and keep their baby’s medical records for the duration of their childhood.