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Mercedes Benz

VIRTUAL REALITY
EXPERIENCE

Client

Mercedes Benz


Partners

Sinister Studio


Tools Used

Unity

A MOBILE APP FOR A VR EXPERIENCE


Working together with animation and visual effects company, Sinister Studio, Brave created an immersive virtual reality experience that allows consumers to see all of the features of the C-Class coupe in 360º.


THE TECHNOLOGY


A full 3D model of the C-class coupe was hand-crafted by Sinister Studio to act as the main focal point of the experience. Each feature was animated and added to the 3D environment. A film crew, using a 360º camera, filmed the entire virtual test drive and this was added to the environment.

Brave built the mobile application around the 3D environment, adding interaction and navigation, and optimising the experience for both straight-view and Google Cardboard users.

A Samsung Gear VR version is in the works for later this year.

TOUR THE C-CLASS ON YOUR PHONE

Mercedes Benz South Africa wanted to increase test-drives of the 2016 C-class coupe by taking the showroom to the consumer. A virtual reality app was the perfect solution, as it lets consumers step into a virtual showroom and experience a C-Class coupe in 360º on their desktops, tablets or mobiles.

After a tour of the exterior features, users get into the drivers seat to experience a fully immersive 360º virtual test-drive along scenic Chaplains Peak in Cape Town from within the C-Class coupe cabin.

To connect the virtual experience to real-world value, we allow the user to book a test-drive from the application and visit the C-Class coupe microsite for more information.

VR EXPERIENCE FEATURES

  • Full 360 Stereoscopic Video
  • Fully integrated with Google Cardboard
  • 4K Video playback
  • Built in Unity 3D to allow a single code base for both Android and iOS.

TAKE A TEST DRIVE…

To experience the new Mercedes Benz C-class Coupe, download the app on Google play, iTunes or view the lite version on your mobile phone using YouTube app

Watch the making of

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